PLAYBOOK
December 20, 2024
Quickwins: Finding SEO keywords that actually rank
QuickwinsSaaS
# Quickwins: Finding SEO keywords that actually rank
Most SEO tools tell you what's popular. Quickwins tells you what's winnable.
## The problem with traditional SEO tools
They show you:
- Search volume (cool, but irrelevant if you can't rank)
- Difficulty score (usually inflated)
- SERP features (hard to parse)
What they don't show:
- Which keywords you can actually rank for *now*
- Low-effort content angles
- Clusters you're already close to winning
## How Quickwins works differently
### 1. Winnability score
We calculate:
- Your current domain authority
- Competitor content quality (word count, backlinks, freshness)
- SERP intent match
Output: "Green" (you can rank in 4 weeks), "Yellow" (possible in 3 months), "Red" (not worth it)
### 2. Cluster discovery
Instead of one-off keywords, we find semantic clusters:
- "pricing calculator" + "cost estimator" + "budget tool" = one content piece that ranks for all three
Efficient content creation.
### 3. Brief generator
For each green/yellow keyword, we generate:
- Recommended word count
- Competitor content gaps
- Internal linking opportunities
- Outline structure
Cut research time by 80%.
## Results in 30 days
Pilot customers (6 SaaS companies):
- 230+ new keywords ranking in top 10
- 14% increase in organic traffic
- 70% reduction in content planning time
## Why this works now
AI makes content production cheap. The bottleneck is *strategy*. Quickwins gives you the strategy.
## Status
Open to acquisition by SEO platforms or CMS companies. Clean integration path, API-first architecture.
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