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Build Logs

Short essays and week-notes from the studio. Every post teaches a tactic buyers respect.

WEEKNOTE
Jan 17, 2025

Shipped: Meterwise cost routing

Added intelligent model routing based on cost thresholds. 42% savings in first week.

MeterwiseAI
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PLAYBOOK
Jan 10, 2025

Activation loops that stick

How we got 68% D7 retention on Longetivity with three simple onboarding triggers.

LongetivityHealth
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DECONSTRUCTION
Jan 3, 2025

Why we paused Orbital

Market timing and liquidity fragmentation made it a pause, not a kill. Kept the infra.

OrbitalData
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PLAYBOOK
Dec 28, 2024

Building AI agents that actually work

Lessons from shipping 8nodes: why most agents fail and how to build ones that don't.

8nodesAI
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PLAYBOOK
Dec 20, 2024

Quickwins: Finding SEO keywords that actually rank

Stop chasing impossible keywords. Here's how to find low-effort, high-impact SEO wins.

QuickwinsSaaS
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PLAYBOOK
Dec 15, 2024

How Raregap finds non-obvious B2B buyers

SDRs miss 70% of potential buyers. Here's how LLMs fix discovery.

RaregapSaaS
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